Library Technology Guides

Blog content

Profile


Photo of Marshall Breeding author of

Name: Marshall Breeding

Title: Publisher

Organization: Library Technology Guides


GuidePosts

Perspective and commentary by Marshall Breeding

subscribe to GuidePosts via RSS


Content, Community and Visibility

My Systems Librarian column for the April 2008 issue of Computers in Libraries dealt with some of the characteristics that library Web sites can embrace to better engage their users. My suggestions follow a fairly pragmatic approach: provide compelling content, use Web 2.0 technologies to provide social engagement, ensure that the library's site is placed prominently within the larger organization's online presence, syndicate content outwardly through RSS as a means to draw in users, and implement search engine optimization techniques to increase findability as library users search the Web.

Computers in Libraries April2008
Today’s libraries operate in a dual existence, divided between in-person and online services. In the business realm it’s not at all unusual to have brick-and-mortar establishments and to offer ecommerce on the web. Library-as-place and the delivery of excellent service to patrons visiting in person remains the heart of most libraries. I think the need to deliver the library’s content and services both physically and virtually is just part of our reality. The online presence of a library is increasingly important and demands the same degree of creative thinking and planning as that devoted to its physical facilities and activities. This month’s column explores some issues related to attracting a growing and engaged community of patrons surrounding the library’s web presence. continue reading...

(The full text of my Systems Librarian columns are availbe on Library Technology Guides 90 days following thier original publication in Computers in Libraries magazine.)

Jul 16, 2008 20:58:36

Login or register to leave a comment.



Archive

Aug 2014 (1 post)
Jul 2014 (3 posts)
Jun 2014 (1 post)
Apr 2014 (1 post)
Mar 2014 (1 post)
Feb 2014 (1 post)
Dec 2013 (1 post)
Nov 2013 (3 posts)
Aug 2013 (2 posts)
Jun 2013 (1 post)
Apr 2013 (1 post)
Jan 2013 (2 posts)
Dec 2012 (1 post)
Nov 2012 (1 post)
Oct 2012 (1 post)
Sep 2012 (1 post)
Aug 2012 (1 post)
Jun 2012 (2 posts)
May 2012 (3 posts)
Mar 2012 (1 post)
Feb 2012 (1 post)
Jan 2012 (2 posts)
Dec 2011 (3 posts)
Nov 2011 (3 posts)
Oct 2011 (1 post)
Aug 2011 (1 post)
Jul 2011 (1 post)
May 2011 (1 post)
Apr 2011 (1 post)
Mar 2011 (3 posts)
Jan 2011 (1 post)
Dec 2010 (2 posts)
Nov 2010 (2 posts)
Sep 2010 (1 post)
Aug 2010 (2 posts)
Jul 2010 (1 post)
Jun 2010 (2 posts)
May 2010 (1 post)
Mar 2010 (2 posts)
Feb 2010 (1 post)
Jan 2010 (3 posts)
Dec 2009 (2 posts)
Nov 2009 (2 posts)
Oct 2009 (3 posts)
Sep 2009 (2 posts)
Aug 2009 (1 post)
Jul 2009 (1 post)
Jun 2009 (1 post)
May 2009 (1 post)
Apr 2009 (2 posts)
Mar 2009 (1 post)
Feb 2009 (1 post)
Jan 2009 (2 posts)
Dec 2008 (1 post)
Oct 2008 (2 posts)
Sep 2008 (2 posts)
Aug 2008 (5 posts)
Jul 2008 (1 post)
Jun 2008 (4 posts)
May 2008 (2 posts)
Apr 2008 (3 posts)
Mar 2008 (2 posts)
Feb 2008 (2 posts)
Jan 2008 (2 posts)
Dec 2007 (2 posts)
Nov 2007 (3 posts)
Oct 2007 (3 posts)
Sep 2007 (1 post)
Aug 2007 (3 posts)
Jul 2007 (1 post)