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Perspective and commentary by Marshall Breeding
My Systems Librarian column for the April 2008 issue of Computers in Libraries dealt with some of the characteristics that library Web sites can embrace to better engage their users. My suggestions follow a fairly pragmatic approach: provide compelling content, use Web 2.0 technologies to provide social engagement, ensure that the library's site is placed prominently within the larger organization's online presence, syndicate content outwardly through RSS as a means to draw in users, and implement search engine optimization techniques to increase findability as library users search the Web.
Today’s libraries operate in a dual existence, divided between in-person and online services. In the business realm it’s not at all unusual to have brick-and-mortar establishments and to offer ecommerce on the web. Library-as-place and the delivery of excellent service to patrons visiting in person remains the heart of most libraries. I think the need to deliver the library’s content and services both physically and virtually is just part of our reality. The online presence of a library is increasingly important and demands the same degree of creative thinking and planning as that devoted to its physical facilities and activities. This month’s column explores some issues related to attracting a growing and engaged community of patrons surrounding the library’s web presence. continue reading...
(The full text of my Systems Librarian columns are availbe on Library Technology Guides 90 days following thier original publication in Computers in Libraries magazine.)
Marshall Breeding Jul 16, 2008 20:58:36 Link to this thread